Writer and editor, Brand marketer and innovator
Aurea Dempsey is a Toronto-based freelance writer and editor with 15+ years experience covering the latest in health, fitness, fashion and lifestyle.
Her work has appeared in print publications including The Globe & Mail, Alive Magazine US and Elevate, as well as online at VitaDaily, Huffington Post and Miami Magazine among others.
In addition to her freelance writing, she works full-time as a brand marketer and strategist with expertise in all things health, wellness, fitness and lifestyle trends.
Years a go, she got her “lucky break” upon meeting Joanna Track and worked as lifestyle editor at Sweetspot.ca where she covered the latest in fashion, beauty, food, health, celebrity trends and travel destinations.
Over the course of her career, she has co-led the launch of lifestyle magazines including DailySqueeze.ca and Gorgie Wellness. She has interviewed leading experts in health and wellness, and worked directly or indirectly with a variety of brands on product launches and activations, including Nike, Equinox, Coach, Cathay Pacific, Genuine Health and Lagree Fitness - with numerous media trips to locations including Vancouver Island, Annaheim, Honolulu and Hong Kong.
Most recently, Aurea lived and worked in Miami, Florida for SOL Yoga where under visionary Catherine DeFrancesco she led the Operations, Marketing and PR for SOL’s two stunning locations.
A seasoned marathon runner, when she’s not busy researching or sharing her latest health and fitness finds, you can find Aurea getting her daily nature/workout fix, at her local yoga studio or talking coffee, croissants, celebrity and bio-hacking trends with just about anyone!