Wellness Studio Leader | Brand Builder | Marketing Strategist
Aurea Dempsey is a seasoned wellness professional with deep expertise in studio operations, marketing strategy, and premium brand development. With over a decade of hands-on experience, she has led the successful openings and day-to-day operations of high-end fitness studios across Toronto and Miami.
Most recently, Aurea served as Studio Director for Carrie’s Pilates Toronto (2023–2025), where she oversaw the full launch — from construction and staffing to systems development, client experience, and local marketing. Her leadership created a strong foundation for lasting growth and an elevated member experience.
Prior to that, she led Marketing and Operations for SOL Yoga in Miami and Fort Lauderdale, managing everything from grand openings and staffing to PR, events, retail, and brand partnerships under the direction of founder Catherine DeFrancesco.
Aurea’s marketing background and creative vision have helped shape standout wellness brands and experiences. She has collaborated on product launches, activations, and campaigns with well known health/fitness brands including Nike, Equinox, Coach, Genuine Health, arrae, Cymbiotika, Agent Nateur and others.
Known for her sharp operational insight and ability to build strong teams and community, Aurea brings both strategic thinking and passion to every project. Her work is rooted in excellence, innovation, and a genuine love for movement and wellness.