Brand Development & Growth Specialist

ABOUT AUREA

15+ Years Leading Wellness & Boutique Fitness Brands

With 15+ years in the wellness and boutique fitness industry, I’ve led brands from concept to launch to long-term growth. My work spans brand development, experience design, marketing and communications, sales strategy, team hiring and culture building, operations, and strategic partnerships.

Beyond execution, I maintain a constant pulse on the evolving health and wellness landscape —not only tracking trends, but identifying where meaningful growth and consumer adoption are heading next. Having entered the health and wellness space over a decade ago, I actively immerse myself in emerging research, thoughtful leadership, and conversations shaping performance, personal growth, and sustainable wellbeing.

This perspective is deeply informed by how I live and work. I’m a well-versed athlete and I practice daily movement, meditation, and resilience-building as non-negotiables in my own life.

When you work with me, you gain a partner who leads with accountability and care, approaching your business as if it were my own, with a long-term view toward relevance, performance, and sustainable excellence.