Wellness Studio Leader | Brand Builder | Marketing Strategist
Aurea Dempsey is a seasoned wellness professional with deep expertise in studio operations, marketing strategy, and premium brand development. With over a decade of hands-on experience, she has led the successful openings and day-to-day operations of high-end fitness studios across Toronto and Miami.
Most recently, Aurea served as Studio Director for Carrie’s Pilates Toronto (2023–2025), where she oversaw the full launch — from construction and staffing to systems development, client experience, and local marketing. Her leadership created a strong foundation for lasting growth and an elevated member experience.
Prior to that, from 2018 - 2020, she relocated to Florida where she led the openings of two high caliber yoga and wellness studios, SOL Yoga, in Miami and Fort Lauderdale. In this Senior role, she led everything from brand design, marketing and communications, to staffing, operations, PR, events, retail, and brand partnerships under the direction of founder Catherine DeFrancesco.
Today, Aurea continues to work remotely for SOL Yoga as Marketing & Communications Director and periodically travels to Miami to optimize operations and performance.
In addiiton to her expertise in studio operations, Aurea’s marketing background and creative vision have helped shape standout wellness brands and experiences. She designed the smoothie bar install for SOLIS Movement, has collaborated on product launches, activations, and campaigns with well known health/fitness brands including Nike, Equinox, Coach, Genuine Health, arrae, Cymbiotika, Agent Nateur and others.
Known for her sharp operational insight, knowledge of health and wellness products and services, Aurea brings both strategic thinking and passion to every project. Her work is rooted in excellence, innovation, and a genuine love for helping others increase their health and wellness in all areas.