my work

Brand & studio

development

SOL YOGA

Miami & Fort Lauderdale

Operations & Marketing Director | 2018–Present

At SOL Yoga, I’ve led the development, growth, and execution of two premium studio locations. My work spans brand direction, marketing, team leadership, sales performance, operational systems, wellness programming, retail, and ongoing business development. I continue to support SOL Yoga remotely, driving strategic growth, client experience, and brand evolution.

“Aurea has been an integral part of SOL Yoga for nearly eight years. Her leadership, professionalism, and commitment to excellence have shaped every part of our brand — from operations and marketing to sales, programming, and team culture. She elevates everything she touches and remains a trusted pillar in our continued growth.”

Catherine DeFrancesco,
SOL Yoga Founder & Owner.

CARRIE’S PILATES

Toronto

Studio Director & Canadian Launch Lead | 2023–2024

I oversaw the full Canadian launch of Carrie’s Pilates, from studio design and buildout to operations, staffing, sales systems, and community engagement. I shaped the full in-studio experience, developed new revenue streams, and established strong brand presence through partnerships, events, and communications.

“Aurea played a key role in bringing Carrie’s Pilates to Canada. She led the studio launch from design and buildout through operations, hiring, training, and marketing. Her clarity, organization, and leadership ensured a seamless opening and a strong foundation for the studio.”

Carrie Minter Ebers,
Founder, Carrie’s Pilates.

CONSULTING WORK

Feed That Brain — Wellness Supplements

Marketing, communications, copywriting, social media strategy, events, and national trade show representation.

Solis Movement — Pilates Studio

Smoothie bar development, including menu creation, supplier management, pricing, staff training, and rollout strategy.

Additional Collaborations

Alo Yoga, Equinox, Genuine Health, Fabletics, Nike, LMNT, Arrae, and more — supporting events, activations, and brand partnerships across Toronto, Vancouver, and Miami.

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